@article {Roberts:2017:2326-4403:593, title = "Young Adult Perceptions Surrounding Hookah Use", journal = "Health Behavior and Policy Review", parent_itemid = "infobike://psp/hbpr", publishercode ="psp", year = "2017", volume = "4", number = "6", publication date ="2017-11-01T00:00:00", pages = "593-600", itemtype = "ARTICLE", issn = "2326-4403", eissn = "2326-4403", url = "https://www.ingentaconnect.com/content/psp/hbpr/2017/00000004/00000006/art00009", doi = "doi:10.14485/HBPR.4.6.9", keyword = "ADULT HEALTH BEHAVIOR, TOBACCO, YOUNG ADULTS, FOCUS GROUPS, HOOKAH CAFÉ, HOOKAH", author = "Roberts, Megan E. and Klein, Elizabeth G. and Berman, Micah L. and Berhane, Bilen and Ferketich, Amy K.", abstract = " Objective: We aimed to improve understanding of young adults' perceptions and interpretations of the contexts surrounding use. Methods: We conducted focus groups with young adult hookah users (ages 18-28) to examine hookah-use experiences and risk perceptions. Results: Two dominant themes that emerged from the discussions were the social aspects of use (eg, "ending up" at a hookah caf{\’e} while out with friends), and the mental and physiological reactions to use (eg, relaxation and a "high" feeling). Participants often argued that because they only used hookah every few weeks, hookah use was much less dangerous than cigarette use. Conclusions: Findings suggest that hookah research should account for heuristic processing and point to several areas where better health communication and stricter regulatory policies are needed.", }