“So What's a Meta For?”

Metaphors are precision tools for the talking professions like coaches, therapists, and consultants. Metaphors simultaneously use language and images and by this they bridge between different domains of experience like identity and relating, cognitions and emotions. Using metaphors is simply unavoidable, they are ubiquitous. Their conscious use allows for subtly balancing difference and similarity, and by this providing descriptions of solutions that may be both attractively different from some “problematic”, undesired, current or dreaded state, and feasibly small.